The Role of Big Data Analytics in Decision Making
Keywords:
Big data analytics, Decision making, Data-driven, Optimization, Competitive advantageAbstract
Big data analytics has emerged as a crucial tool in modern decision-making processes across various industries. This article explores the role of big data analytics in decision-making, focusing on its applications, challenges, and benefits. Through a comprehensive analysis, it elucidates how big data analytics enables organizations to make informed decisions, optimize operations, and gain competitive advantages in today's data-driven environment.