The Influence of Social Media on Brand Management

Abstract

Social media has become an integral part of brand management strategies, offering unique opportunities and challenges for businesses to engage with their audiences. This article explores the multifaceted influence of social media on brand management, analyzing its impact on brand perception, customer engagement, brand loyalty, crisis management, and more. By examining current research and industry practices, this study aims to provide insights into how businesses can effectively harness the power of social media to enhance their brand image and achieve strategic objectives.