Affect of Hrm on Employee Motivation Towards Green Creativity and Initiatives

Abstract

Objective:The purpose of this study is to compare the level of green creativity and initiatives in organizations by extending the role of Human Relations Management (HRM) practices on employee motivation. With regards to the expansion of the scope of environmental problems, the development of new and improved sustainable practices in organizations is necessary. The study examines the training, reward, leadership and recognition factors that impact the level of participation of employees in green initiatives by the organisation. Methods: A cross-sectional research design was used with a target population of 200 employees in different industries that have integrated sustainability practices. Both questionnaires and interviews were employed with respondents participation in the study; statistical tests like SPSS, t-test, correlation and regression analysis were used in establishing the linkage between the independent variable of HRM practices and dependent variable of environmental creativity of the employees. Results: The study shows that adoption of HRM practices has a positive influence on commitment to engaging their organisation’s green activities. Furthermore, a moderate positive relationship existed for the association between the HRM strategies and green creativity that was established (r =.45, p <.01). The results of regression analysis highlighted that the index of HRM practices has moderate evidence for predicting the employee involvement in sustainable effort (t = 4.12, B = 0.30, p = .00, R² = .15). The results suggest that there is a need to improve the alignment of theoretically based HRM practices to the organisational environment specifically with sustainability and innovation aspects. Conclusion: This paper shows that the effective implementation of HM can facilitate the change of the organisation’s business operations to achieve a more sustainable environmental status while at the same time improving organisation performance.

 KEYWORDS: HRM, Motivation, Green Creativity, Green Strategies, Sustainable, Human Resource Management, Management Practices, Organizational Climate, Environmental Management