The Role of Entrepreneurial Culture in the Students’ Entrepreneurial Propensity

Abstract

Currently, it was observed that entrepreneurial culture has active role in the academic institutions for raising innovation and economic development. The importance of determining the role of Entrepreneurial Culture (UC) in Students' Entrepreneurial Propensity (SEP) became a dynamic perspective. This study examined the effects of EC on SEP in public sector universities in Khyber Pakhtunkhwa, Pakistan. It also examined the mediating impact of entrepreneurial self-efficacy (ESE) as well as the moderating impact of Family Business Involvement (FBI) in this relationship. This study adopted using a quantitative research design. The study utilized a cross-sectional survey design on 400 final year universities undergraduate students from four departments as the target group. The results showed that EC impacts positively on students’ propensity for improving growth and creation of new settlement. Although ESE mediated this relationship, family business involvement enhanced the effect of ESE on entrepreneurship outcomes. The study contributed to the existing literature by incorporating these concepts into one framework which has slight evidence of its joint venture. Results gave practical suggestions to enhance the university management and policy-makers’ attention to the entrepreneurial environment with the development and creating the strong entrepreneurial ecosystem, particularly the promotion of the entrepreneurial culture and family business engagement.

Key Words:  Entrepreneurial Culture, Entrepreneurial Self-efficacy, Business Involvement Family, Propensity of Students towards Entrepreneurship